#growth#hacking: growth hacking vs traditional marketing

While weighing the pros and cons of growth hacking and traditional marketing,we come across the following results:

GROWTH HACKING

Growth hacking is done by people having knowledge of the technical aspects.
The person has the right amount of analytical skills and is ingenious in finding solutions for a given dataset.
A growth hacker makes a product that people "WANT".
A growth hacker believes in "ZERO"or very little initial investment.
A growth hacker makes sure the product goes viral by itself.For example:consider the case of an app named xxx which is used for messaging on the social platform.All the growth hacker does is placing a small post saying "download this app and upon referral get 50 bucks talktime free" .This message plays with the human psychology thereby compelling a person to download the app.
The result of the product is measured using different metrics.

Traditional marketers belong to the economic,business,creative or artistic background.
Traditional markets use traditional methods of advertising such as placing advertisements in the radio,television or newspapers.
Traditional marketers deal with a lot of initial investment riding on their backs and if the product fails it leads to huge irreparable losses.
Traditional marketers "MAKE" the people want the product.
The result of the product is not measurable.

#growth#hacking