While weighing the pros and cons of growth hacking and traditional marketing,we come across the following results:
GROWTH HACKING
- Growth hacking is done by people having knowledge of the technical aspects.
- The person has the right amount of analytical skills and is ingenious in finding solutions for a given dataset.
- A growth hacker makes a product that people "WANT".
- A growth hacker believes in "ZERO"or very little initial investment.
- A growth hacker makes sure the product goes viral by itself.For example:consider the case of an app named xxx which is used for messaging on the social platform.All the growth hacker does is placing a small post saying "download this app and upon referral get 50 bucks talktime free" .This message plays with the human psychology thereby compelling a person to download the app.
- The result of the product is measured using different metrics.
TRADITIONAL MARKETING
- Traditional marketers belong to the economic,business,creative or artistic background.
- Traditional markets use traditional methods of advertising such as placing advertisements in the radio,television or newspapers.
- Traditional marketers deal with a lot of initial investment riding on their backs and if the product fails it leads to huge irreparable losses.
- Traditional marketers "MAKE" the people want the product.
- The result of the product is not measurable.